RAFFIAPALM

Resources for product teams from industry experts.

A SMaC recipe is a set of durable operating practices that create a replicable and consistent success formula. The word “SMaC” stands for Specific, Methodical, and Consistent. You can use the term “SMaC” as a descriptor in any number of ways: as an adjective (“ Let’s build a SMaC system”), as a noun (“ SMaC lowers risk”), and as a verb (“ Let’s SMaC this project”). A solid SMaC recipe is the operating code for turning strategic concepts into reality, a set of practices more enduring than mere tactics. Tactics change from situation to situation, whereas SMaC practices can last for decades and apply across a wide range of circumstances.

— Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All (Good to Great Book 5) by Jim Collins, Morten T. Hansen

Source: Amazon Kindle

Related Stories and Excerpts:

  1. At its simplest, a strategy is a plan for achieving a goal — a bird’s-eye view of the path that will take us from where we are now to where we want to go. It’s important to understand the distinction between strategy and tactics if we’re to elevate ‘story’ in our organisations and use it as more than just a communications tool. If a strategy is the path to your goal, tactics are the specific steps you take as you navigate that path. Imagine your business purpose and vision as a mountain peak. Your strategy is the route map […]
  2. One of the keys to breaking into a new market is to establish a strong word-of-mouth reputation among buyers. Numerous studies have shown that in the high-tech buying process, word of mouth is the number-one source of information that buyers reference, both at the beginning of the sales cycle, to establish their “long lists,” and at the end, when they are paring down their short ones. Now, for word of mouth to develop in any particular marketplace, there must be a critical mass of informed individuals who meet from time to time and, in exchanging views, reinforce the product’s […]
  3. Mental models are blueprints we can use in various contexts to make sense of the world, interpret information correctly, and understand our context. They give us predictable outcomes. A recipe is the most basic form of mental model; each ingredient has its role, time, and place. However, a recipe is not applicable to anything outside the realm of food. Thus, we find ourselves in a position of wanting to learn a wide range of mental models (or latticework) to prepare ourselves for whatever may come our way. We can’t learn ones for each individual scenario, but we can find […]
  4. Mental Models: The SCAMPER Method The SCAMPER method is one of the easiest yet most effective strategies for finding solutions to problems and sparking creative thinking. Think of this mental model as akin to opening a faucet that introduces water to seven pipes, and each of those pipes channels to a unique pot of earth. Each pot has the potential to bring forth new growth once the seeds in it are watered. Note that the SCAMPER method doesn’t require that you move in a sequential flow of steps. You can use it in any order or sequence and jump among the different techniques. Substitute: […]
  5. Winning over one or two customers in each of five or ten different segments—the consequence of taking a sales-driven approach—will create no word-of-mouth effect. Your customers may try to start a conversation about you, but there will be no one there to reinforce it. By contrast, winning four or five customers in one segment will create the desired effect. Thus, the segment-targeting company can expect word-of-mouth leverage early in its crossing-the-chasm marketing effort, whereas the sales-driven company will get it much later, if at all. This lack of word of mouth, in turn, makes selling the product that much […]

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