At its simplest, a strategy is a plan for achieving a goal — a bird’s-eye view of the path that will take us from where we are now to where we want to go. It’s important to understand the distinction between strategy and tactics if we’re to elevate ‘story’ in our organisations and use it as more than just a communications tool. If a strategy is the path to your goal, tactics are the specific steps you take as you navigate that path. Imagine your business purpose and vision as a mountain peak.
Your strategy is the route map — the path you choose that’s going to get you up that mountain. Tactics are the steps you take on the journey to advance your way along that chosen path towards the summit, thus realising your vision.
— Story Driven: You don’t need to compete when you know who you are by Bernadette Jiwa