Resources for product teams from industry experts
To think is to rehearse action without triggering it. Thought involves the excitation of motor neurons, but below the threshold at which the actions those neurons enervate would be emitted. In computer parlance, thought is virtual behavior.
— Genomes, Menomes, Wenomes: Neuroscience and Human Dignity by Robert W. Fuller
When Netflix analyzed customer sessions, they realized that 87 percent of all mobile sessions lasted less than ten minutes. The only problem was, Netflix didn’t have any content shorter than ten minutes long. As a result, the brand announced in 2014 its intentions to create 2–5 minute clips designed for mobile users. This same technique can help you target consumers’ desire for Microconsumption as well, by giving them value in short, digestible bursts.
— Non-Obvious: How to Think Different, Curate Ideas & Predict The Future by Rohit Bhargava
The Entertainer: Sometimes product-makers just want to have fun. If creators of a potentially addictive technology make something that they use but can’t in good conscience claim improves users’ lives, they’re making entertainment. Entertainment is an art and is important for its own sake. Art provides joy, helps us see the world differently, and connects us with the human condition.
— Hooked: How to Build Habit-Forming Products by Nir Eyal
The Facilitator: When you create something that you would use and that you believe makes the user’s life better, you are facilitating a healthy habit. It is important to note that only you can decide if you would actually use the product or service, and what “materially improving the life of the user” really means in light of what you are creating.
— Hooked: How to Build Habit-Forming Products by Nir Eyal
In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of “stickiness.” Is the message—or the food, or the movie, or the product—memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?
— The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
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