RAFFIAPALM

Core ideology provides the bonding glue that holds an organization together as it grows, decentralizes, diversifies, expands globally, and attains diversity within. Think of core ideology as analogous to the principles of Judaism that held the Jewish people together for centuries without a homeland, even as they spread in the Diaspora. Or think of it like the truths held to be “self-evident” in the United States Declaration of Independence, or the enduring ideals and principles of the scientific community that bond scientists from every nationality together with the common purpose of advancing human knowledge.

Any effective vision must embody the core ideology of the organization, which in turn consists of two distinct sub-components: core values and core purpose.

— Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras

A well-conceived vision consists of two major components — core ideology and an envisioned future. Notice the direct parallel to the fundamental “preserve the core/stimulate progress” dynamic.

A good vision builds on the interplay between these two complementary yin-and-yang forces: it defines “what we stand for and why we exist” that does not change (the core ideology) and sets forth “what we aspire to become, to achieve, to create” that will require significant change and progress to attain (the envisioned future).

To pursue the vision means to create organizational and strategic alignment to preserve the core ideology and stimulate progress toward the envisioned future. Alignment brings the vision to life, translating it from good intentions to concrete reality.

— Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras