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  • In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of “stickiness.” Is the message—or the food, or the movie, or the product—memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?

    — The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

  • Change for the better is not just possible, but absolutely necessary. A good leader cannot sit and watch things carry on as usual without sorting out how transformation can occur. In all of my years in this industry, across companies large and small, I have never seen a team that doesn’t need to change and evolve over time.

    — Engineering Management for the Rest of Us by Sarah Drasner

  • The cycle of conflict, mystery, and resolution is as old as storytelling itself, and at the heart of every good tale is variability. The unknown is fascinating and strong stories hold our attention by waiting to reveal what happens next. In a phenomenon called “experience-taking,” researchers have shown that people who read a story about a character actually feel what the protagonist is feeling. As we step into the character’s shoes we experience his or her motivations — including the search for rewards of the tribe, hunt, and self.

    — Hooked: How to Build Habit-Forming Products by Nir Eyal

  • I bet you’ve heard the saying “You can’t see the forest for the trees.” This saying stays true in the so-called “forest thinking” as well. When we analyze the intensive boundaries of a problem, considering every single aspect—or tree—of it, we can lose our focus on what matters. Instead of trying to narrow down if a particular dishwasher stopped working on Sunday afternoon, it’s more useful to see how often the dishwasher breaks down in general, how big the load is when it breaks down compared to the load when it works well, and so on. Forest thinking shows us the “on average” state of a system. To improve your forest thinking skills, try to discover similarities rather than differences—especially when in an organizational setting.

    Just because every person has their own strengths, doesn’t mean that they don’t share some attributives—being useful for the company for instance. One person can be terrible at maintaining good relationships with customers but can be exceptionally good at critical thinking. Instead of looking at individual factors, take a look at some central questions like “What is the interaction between the aspects guiding someone’s work morale?”

    — The Systems Thinker – Mental Models: Take Control Over Your Thought Patterns. Learn Advanced Decision-Making and Problem-Solving Skills by Albert Rutherford

  • When studying events, we look at them through analytical, logical lenses. We break them down into small, understandable chunks, and we fish for scapegoats while looking for cause-and-effect relationships. Is the economy going south? It must be the result of the poor decisions of a politician. Is the newspaper arriving late? That lazy mailman. For sure, he stopped to chat with the neighbor. Is your wife cold and distant lately? It must be her job. We seek linear, immediate, sensible explanations for problems surrounding us.

    But by doing so, we run the risk of seeing issues as being inflicted upon us rather than looking for our responsibility in creating them. We voted for the politician, after all. Or, if we didn’t, what did we do to prevent their election? It was our choice to use one delivery service over another. And when it comes to our relationship, we have our mistakes in the mix.

    — The Systems Thinker: Essential Thinking Skills For Solving Problems, Managing Chaos, and Creating Lasting Solutions in a Complex World by Albert Rutherford

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