kindle quotes

  • What I’ve learned over the years is that the best communicators learn to align their intentions with their impact. While intention is what someone wants to make happen or plans to accomplish, the impact involves the quality of the experience from the perspective of the receiver — and that impact may not correspond with what the communicator intended. When communicators monitor and align intention and impact successfully, people trust them more fully.

    — Conversational Intelligence: How Great Leaders Build Trust & Get Extraordinary Results by Judith E. Glaser

  • A worldview is a point of view, a way of seeing the world. Worldviews are not formed objectively and supported by facts. They are subjective, values-based reflections of our experiences and beliefs.

    Our worldviews shape our attitudes and biases, influence our decisions and guide our actions. And while as innovators and marketers we understand all of this, in our search for ways to understand and define our markets, we sometimes forget to apply it. Just because they take the same route to work each morning doesn’t mean that all twenty-nine-year-old men living in the suburbs share the same worldview.

    Our assumptions about the stories of the people we create for can lead us down the wrong track.

    — Meaningful: The Story of Ideas That Fly by Bernadette Jiwa

  • Focusing is great for analyzing alternatives but terrible for spotting them. Think about the visual analogy — when we focus we sacrifice peripheral vision. And there’s no natural corrective for this; life won’t interrupt our focus to draw our attention to all of our options.

    — Decisive: How to Make Better Choices in Life and Work by Chip Heath, Dan Heath

  • A product is viral if its core functionality encourages users to invite their friends to become users too. This is how Facebook and PayPal both grew quickly: every time someone shares with a friend or makes a payment, they naturally invite more and more people into the network.

    This isn’t just cheap — it’s fast, too. If every new user leads to more than one additional user, you can achieve a chain reaction of exponential growth. The ideal viral loop should be as quick and frictionless as possible.

    — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake Masters

  • Customer Success: Some tech companies have what’s referred to as a high‐touch model of helping their customers, and some have a low‐touch model. You need to understand what your company’s customer success strategy is, and you need to ensure that your products are aligned with that strategy. Again, if you are proposing something that would represent a change, you’ll want to sit down with leadership and discuss the options.

    — INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagan

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