kindle quotes

  • The real secret of Silicon Valley is that it’s really all about the people. Sure, there are plenty of stories in the press about the industry’s young geniuses, but surprisingly few about its management practices. What the mainstream press misses is that Silicon Valley’s success comes from the way its companies build alliances with their employees. Here, talent really is the most valuable resource, and employees are treated accordingly.

    The most successful Silicon Valley businesses succeed because they use the alliance to recruit, manage, and retain an incredibly talented team of entrepreneurial employees.

    — The Alliance: Managing Talent in the Networked Age by Reid Hoffman, Ben Casnocha, et al.

  • The only defense a person has in our overcommunicated society is an oversimplified mind. Not unless they repeal the law of nature that gives us only 24 hours in a day will they find a way to stuff more into the mind. The average mind is already a dripping sponge that can only soak up more information at the expense of what’s already there. Yet we continue to pour more information into that supersaturated sponge and are disappointed when our messages fail to get through.

    Advertising, of course, is only the tip of the communication iceberg. We communicate with each other in a wide variety of bewildering ways. And in a geometrically increasing volume. The medium may not be the message, but it does seriously affect the message. Instead of a transmission system, the medium acts like a filter. Only a tiny fraction of the original material ends up in the mind of the receiver.

    — Positioning: The Battle for Your Mind by Al Ries, Jack Trout

  • Creativity is needed to come up with original ideas, which need to be critiqued, evaluated, and elaborated. Many different possibilities need to be explored before focusing on those that have the most potential value. And it is product teams that are able to combine these different behaviors—and switch between them in flexible ways—that are best suited to succeed in the world in which we now find ourselves.

    — EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) by Marty Cagan

  • Product marketing is truly a great on-ramp for any career path in tech. It can lead anywhere, and if you’re lucky enough to lead people doing it, help grow them into tomorrow’s company leaders.

    — Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group) by Martina Lauchengco

  • If there is money to be made, new firms will enter the market, increase supply, drive prices down, and thereby eliminate the profits that attracted them in the first place. If too many firms enter the market, they’ll suffer losses, some will fold, and prices will rise back to sustainable levels. Under perfect competition, in the long run, no company makes an economic profit.

    — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake Masters

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