kindle quotes

  • According to Kurzweil, “the Singularity is near,” it’s inevitable, and all we have to do is prepare ourselves to accept it. But no matter how many trends can be traced, the future won’t happen on its own. What the Singularity would look like matters less than the stark choice we face today between the two most likely scenarios: nothing or something. It’s up to us.

    We cannot take for granted that the future will be better, and that means we need to work to create it today. Whether we achieve the Singularity on a cosmic scale is perhaps less important than whether we seize the unique opportunities we have to do new things in our own working lives. Everything important to us—the universe, the planet, the country, your company, your life, and this very moment—is singular.

    Our task today is to find singular ways to create the new things that will make the future not just different, but better—to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.”

    — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake Masters

  • To be creative, to create something that doesn’t already exist in the mind, is becoming more and more difficult. If not impossible. The basic approach of positioning is not to create something new and different but to manipulate what’s already up there in the mind, to retie the connections that already exist.

    — Positioning: The Battle for Your Mind by Al Ries, Jack Trout

  • In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of “stickiness.” Is the message—or the food, or the movie, or the product—memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?

    — The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

  • Change for the better is not just possible, but absolutely necessary. A good leader cannot sit and watch things carry on as usual without sorting out how transformation can occur. In all of my years in this industry, across companies large and small, I have never seen a team that doesn’t need to change and evolve over time.

    — Engineering Management for the Rest of Us by Sarah Drasner

  • The cycle of conflict, mystery, and resolution is as old as storytelling itself, and at the heart of every good tale is variability. The unknown is fascinating and strong stories hold our attention by waiting to reveal what happens next. In a phenomenon called “experience-taking,” researchers have shown that people who read a story about a character actually feel what the protagonist is feeling. As we step into the character’s shoes we experience his or her motivations — including the search for rewards of the tribe, hunt, and self.

    — Hooked: How to Build Habit-Forming Products by Nir Eyal

No more stories or excerpts.