Resources for product teams from industry experts
In this world, design is less and less focused on the creation of a single perfect artifact and is increasingly a puzzle requiring creative problem-solving and analytical judgment about product architecture, production process technology, supply chain structure, and market strategy.
— Design: Creation of Artifacts in Society by Karl Ulrich
There is a principle in human perception, the contrast principle, that affects the way we see the difference between two things that are presented one after another. Simply put, if the second item is fairly different from the first, we will tend to see it as more different than it actually is.
So if we lift a light object first and then lift a heavy object, we will estimate the second object to be heavier than if we had lifted it without first trying the light one. The contrast principle is well established in the field of psychophysics and applies to all sorts of perceptions besides weight.
— Influence: The Psychology of Persuasion by Robert B. Cialdini
Because a new service can provide people with an experience they have never had before, it is important to make it real and tangible. If you ask people to imagine a new service, they tend to become analytical and problem-oriented.
On the other hand, when people are allowed to experience a working prototype—something tangible that contains the key elements of the touchpoints and flow of the service interactions—they may react to the performance rather than the abstract concept.
— Service Design: From Insight to Implementation by Andy Polaine, Lavrans Løvlie, et al.
The web is a living, breathing example of design evolution where nontraditional sources abound. Independent videos, blog posts, zines, podcasts—the list goes on, and these resources are often the quickest to embrace new conventions, evolving technologies, and current events. These topics don’t always make it into the “historical record” of published texts.
— Inclusive Design Communities by Sameera Kapila
If a company launches a sequence of growth businesses, if its leaders repeatedly use the litmus tests for shaping ideas or acquiring nascent disruptions, and if they repeatedly use sound theories to make the other key business-building decisions well, we believe that a predictable, repeatable process for identifying, shaping, and launching successful growth can coalesce.
A company that embeds the ability to do this in a process will own a valuable growth engine.
— The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, et al.
●●●
No more stories or excerpts.