Resources for product teams from industry experts
The ability of a company to innovate is not just useful for developing new ideas, it is invaluable for navigating struggle. When people come to work with a higher sense of purpose, they find it easier to weather hard times or even to find opportunity in those hard times.
— Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
The best stories, then, the stories that transcend time and place, are more than simply entertaining — they are in some way useful to us, children and adults alike. They help us work through unconscious pressures and deal with fear, anger, and anxiety, and they lend expression to deep yearnings we are often unable to articulate or even identify. They may be cloaked in quite contemporary dress — and the “delivery system” may be a film, a well-told joke, or a 30-second commercial — but if it provides this kind of profound value or utility, it will move us powerfully.
— The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pearson
We join spokes together in a wheel, but it is the center hole that makes the wagon move.
We shape clay into a pot, but it is the emptiness inside that holds whatever we want.
We hammer wood for a house, but it is the inner space that makes it livable.
We work with being, but non-being is what we use.
— The Creative Code: The Mysteries of the Creative World Revealed by Noam Manella
Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.
— Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
The time is ripe for the sales version of Greenleaf’s philosophy. Call it servant selling. It begins with the idea that those who move others aren’t manipulators but servants. They serve first and sell later. And the test — which, like Greenleaf’s, is the best and the most difficult to administer — is this: If the person you’re selling to agrees to buy, will his or her life improve? When your interaction is over, will the world be a better place than when you began? Servant selling is the essence of moving others today. But in some sense, it has always been present in those who’ve granted sales its proper respect.
— To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
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No more stories or excerpts.