Resources for product teams from industry experts
The real world is infinitely complex, and so any symbolic representation must necessarily omit certain attributes of artifacts. A good representation is one that suppresses detail that is irrelevant to the task of exploring the space of possible designs, yet makes explicit those attributes that have a large impact on the quality of an eventual artifact produced from the design.
— Design: Creation of Artifacts in Society by Karl Ulrich
The story of ideas that fly is really the story of the people who adopt them. It’s how their narratives and the realisation of their hopes, dreams and aspirations collide with what we create that makes an innovation meaningful or helps an idea take off. Start there. Create generously, succeed wildly—show us our wings.
— Meaningful: The Story of Ideas That Fly by Bernadette Jiwa
Think of at least three conventional ways to trigger your user with current technology (emails, notifications, text messages, etc.). Then stretch yourself to come up with at least three crazy, or currently impossible, ideas for ways to trigger your user (wearable computers, biometric sensors, carrier pigeons, etc.).
You may find that your crazy ideas spur some new approaches, which may not be so crazy after all. In a few years, new technologies will create all sorts of currently unimaginable triggering opportunities.
— Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover
So what do you do when there is a real need for a culture change “…”? Ideally, you introduce a new story while also valuing and honoring the old one. This is a little like having one brand identity while recognizing the power of the category essence. An organization’s fundamental story is usually derived from its product line, its founder, and early decisions that were made and encoded in an oral history that becomes its story.
Over time, the company hires people who have the right chemistry—meaning that they live by the same story. You can introduce new stories, but they are like new software. At this point, it works best to think of the historic brand identity as the operating system, which is inevitably still defined by the old story. All the new software needs is to be compatible. You can update the operating system, but replacing it requires you to start over, losing your brand equity.
— The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pearson
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