RAFFIAPALM

Because a new service can provide people with an experience they have never had before, it is important to make it real and tangible. If you ask people to imagine a new service, they tend to become analytical and problem-oriented.

On the other hand, when people are allowed to experience a working prototype—something tangible that contains the key elements of the touchpoints and flow of the service interactions—they may react to the performance rather than the abstract concept.

— Service Design: From Insight to Implementation by Andy Polaine, Lavrans Løvlie, et al.

If a company launches a sequence of growth businesses, if its leaders repeatedly use the litmus tests for shaping ideas or acquiring nascent disruptions, and if they repeatedly use sound theories to make the other key business-building decisions well, we believe that a predictable, repeatable process for identifying, shaping, and launching successful growth can coalesce.

A company that embeds the ability to do this in a process will own a valuable growth engine.

— The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, et al.