Excerpts

The way you break through to the mainstream is to target a niche instead of a huge market. With a niche, you can segment off a chunk of the mainstream, and create an ideavirus so focused that it overwhelms that small slice of the market that really and truly will respond to what you sell.
The early adopters in this market niche are more eager to hear what you have to say. The sneezers in this market niche are more likely to talk about your product. And best of all, the market is small enough that a few sneezers can get you to the critical mass you need to create an ideavirus.
— Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
Source: Amazon Kindle
Topics: books, business, kindle, kindle quotes, marketing, mental models, product, strategy
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There are three points of executive leverage in strategy making. The first is to manage the cost structure, or values of the organization, so that orders of disruptive products from ideal customers can be prioritized. The second is discovery-driven planning — a disciplined process that accelerates learning what will and won’t work. The third is to vigilantly ensure that deliberate and emergent strategy processes are being followed in the appropriate circumstances for each business in the corporation.
This is a challenge that few executives have mastered, and is one of the most important contributors to innovative failure in established companies.
— The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen
Source: Amazon Kindle
Topics: books, business, heuristics, kindle, kindle quotes, mental models, product, strategy
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Well-managed companies are excellent at developing the sustaining technologies that improve the performance of their products in the ways that matter to their customers. This is because their management practices are biased toward:
- Listening to customers.
- Investing aggressively in technologies that give those customers what they say they want.
- Seeking higher margins.
- Targeting larger markets rather than smaller ones.
— The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M. Christensen
Source: Amazon Kindle
Topics: books, business, innovation, kindle, kindle quotes, leadership, product, strategy
Read more: untitled post 178
Before we truly master something novel (which means, before we can effectively limit its indeterminate significance to something predictable, even irrelevant) we imagine what it might be. Our imaginative representations actually constitute our initial adaptations. Our fantasies comprise part of the structure that we use to inhibit our responses to the apriori significance of the unknown (even as such fantasies facilitate generation of more detailed and concrete information).
There is no reason to presuppose that we have been able to explicitly comprehend this capacity, in part because it actually seems to serve as a necessary or axiomatic precondition for the ability to comprehend, explicitly.
— Maps of Meaning: The Architecture of Belief by Jordan B. Peterson
Source: Amazon Kindle
Topics: books, ideation, kindle, kindle quotes, mental models, product
Read more: untitled post 180
According to Kurzweil, “the Singularity is near,” it’s inevitable, and all we have to do is prepare ourselves to accept it.
But no matter how many trends can be traced, the future won’t happen on its own. What the Singularity would look like matters less than the stark choice we face today between the two most likely scenarios: nothing or something. It’s up to us. We cannot take for granted that the future will be better, and that means we need to work to create it today.
Whether we achieve the Singularity on a cosmic scale is perhaps less important than whether we seize the unique opportunities we have to do new things in our own working lives. Everything important to us — the universe, the planet, the country, your company, your life, and this very moment — is singular. Our task today is to find singular ways to create the new things that will make the future not just different, but better — to go from 0 to 1.
The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.
— Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake Masters
Source: Amazon Kindle
Topics: books, building shared vision, ideation, kindle, kindle quotes, product, startups
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